InsightsIn practice
Practical guides and answers about AI agents, local AI and Hermes for businesses, based on hands-on implementation experience.
All insights
SEO with an AI agent: make targeted improvements to your website
See how an AI agent turns Search Console data into targeted page improvements, repeats the work monthly, and edits directly in your CMS with human review.
Connecting AI to your CRM, CMS, and project tools: what makes sense?
Not every integration is useful. Learn which CRM, CMS, and project tool connections make sense, how to limit permissions, and when not to connect.
Do not start with AI: start with one frustrating workflow
The best AI pilot starts with a frustration, not a vision. Learn how to choose one workflow, test it, and expand when it works.
Automating recurring tasks: how to spot opportunities
Thinking about automating recurring tasks? Use a checklist, twelve examples, and clear rules for human oversight to identify suitable work.
AI automation for your business: start with these 5 processes
AI automation for your business: start with these 5 processes. Compare manual work with an AI agent, plan a pilot, and keep human oversight.
AI agent for customer service: what actually works?
What an AI agent can do in customer service: first-line support, triage, and follow-up, with a clear escalation path to your team.
What does an AI agent cost for a business?
Three cost categories: installation, support, and model usage. Learn what each covers and how we include them in a custom quote.
Your own AI assistant for business: build or outsource?
Your own AI assistant for business? Compare four DIY options, learn to install Hermes, and see when outsourcing with support makes sense.
AI agent or chatbot: the 7 differences that matter
AI agent or chatbot? Compare 7 differences, costs, and a decision table to work out which capabilities your business needs.
What is an AI agent? How it works, without the jargon
What is an AI agent? Get a jargon-free definition, see how it turns instructions into results, and learn what it can do for your business.
Retrieve marketing data with an AI agent
Connect Hermes to Search Console, GA4, and Google Ads with a service account. Learn the access requirements, reporting prompts, and safety checks.